SERVICE denim store houses Melbourne based denim brands NEUW, Rolla's and Abrand. http://shop.servicedenim.com
Conceived by the team behind denim labels NEUW, Rolla’s and Abrand, SERVICE DENIM speaks for itself, offering premium products and amenities within and beyond a standard retail capacity.
Combining the factory’s raw industrial armature with timber, leather and a customised black steel door, SERVICE DENIM functions as a gateway into the world of popular cult denim culture.
Operating out of a large, defunct textiles factory built in Fitzroy in the 1920s, the space showcases collections from all three brands, whilst also lending itself to multi-talented creatives looking to share a common space – from everyday denim enthusiasts to artists, designers and musicians.
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