Forever New

About

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia.

Story

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.
Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York.
Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.

"Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity.While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style"