Ruralco

About

Ruralco, 100% owned by the ATS co-operative, is the link between thousands of farmers nationwide and their local businesses - the partner of choice for rural New Zealand.

Story

Real people do amazing things.
In 1963 a group of farmers formed the Ashburton Trading Society (ATS) farming co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.
We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier, helping to support a sustainable future for New Zealand farming.
We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We care about tomorrow.
And with the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities.