Ray White Mackay City

About

One of the most successful real estate office in the Mackay region servicing residential sales, rentals, commercial sales and leasing and rural sales.

Story

In challenging times the strength of a strong brand like Ray White really shines through.
According to Ray White Mackay City Owner Chris Laval, the branding of Ray White is a significant advantage in the current climate.
“When times are tough, we tend to stick with people we know,” he said. “We take a certain comfort knowing that someone has been around a long time.”
When vendors list a property with Ray White Mackay City, the majority of their meeting is spent talking about the marketing.
It can take two hours or more just to prepare the marketing before going to auction because marketing is the critical element.
“We are not just selling agents or property consultants,” Chris said.
“We are marketing agents because that has to be our central role.”
The need to be marketing “savvy” when selling properties is especially important in challenging times. You have to be sure you are getting value for money.
Ray White Mackay City has confidence in the effectiveness of their marketing because they do their homework.
That begins with working out where the buyer is coming from.
The buyer could be an investor, first home owner, renovator, retiree, or growing family. By identifying who the buyer is at the beginning of the process, the marketing campaign can be more targeted.
“You have to target the right people to get the right response,” Chris said.
“Once we know where the buyer is going to come from, we can plan how we use newspapers, brochures, and the internet to reach that buyer.”
Any service-based business is only as good as its people so Ray White Mackay City place a strong emphasis on developing the right team.
The office now includes a team of two administration staff, five sales consultants, 4 property managers.
“When experience counts, it’s hard to find a better team and in the current market, experience can really make the difference.”
Some of the challenges the team faces everyday are the reasons behind the transitions and sometimes those reasons can be very emotional.
“We deal with everything from death, divorce, transfer, and bankruptcy,” Chris said. “Sometimes it can be hard to detach yourself from the situation.
“On the other hand, many of the emotions behind the transition are quite uplifting, especially when people are taking on a new job, growing the family, or moving to the lifestyle they always wanted.
“The sales team is trained to understand the emotional side of what is happening and that’s where an experienced team can be invaluable.”

Be Sure Be Sold, with the leading Ray White Team in Mackay


#No.1 Sales Team 2014 Mackay
#No. 1 Sales Team 2013 Mackay
#APN Award - Marketing 2012
#No.1 Sales Team QLD 2012
#No.1 Nth QLD Office 2012
#No.1 Office Mackay 2011
#No.1 Office in Mackay 2010
#Young Agent Award Nth QLD
#Marketing Excellence 2009
#No.1 Office Mackay 2009
#Top Auction Agent 2008
#Rental Growth Award 2008 Nth QLD
#Administration Award 2008 Nth QLD
#No.1 Nth QLD Office 2007