Amaka

About

Amaka Variety Shop - Hair, Beauty and Fashion Specialists for People of Colour

Story

Where else can you go for everything under one roof? From hair cuts to pedicures, cosmetics for dark skin to African food and movies – look no further than Amaka Variety Shop!

The Dark & Lovely Specialists now have a giant variety store 127 Great South Road Hunter’s Corner, Papatoetoe.

Dry, frizzy hair is no longer a problem. You don’t have to settle for badly matching make-up and substandard beauty therapy. Just because you’re far from home, doesn’t mean you can’t have the comforts of home.

BRIEF HISTORY

We started importing and distributing high quality Beauty Products predominantly for the needs of people of African descent. However, our products are excellent for anyone of any race with difficult to manage hair and dry skin and for those beautiful women of colour out there who are unable to find the right colour cosmetics!

The vision started in 1993 when we introduced very popular BRANDS such as DARK AND LOVELY RELAXER SYSTEM and AFRICAN KINGS AND QUEENS HAIR PRODUCTS. Later, we also acquired AGENCY for BLACK OPAL SKIN CARE & COSMETICS and AFRICAN MALE LUXURY GROOMING PRODUCTS ( visit our TESTIMONIALS page) We featured Dark and lovely Relaxer System on TV3 two years in a row showing an easy way to manage and tame coarse/frizzy hair.

We operated one of the very first and finest African Hair Salons from 1995 to 2005. This venture was a launching pad for our Hair & Beauty Products distribution. It was an uphill battle for our products to be accepted in the New Zealand Beauty Industry.

However, with hard work and determination, our products have become very popular in the market place. In the past few years, some similar businesses have sprung up showing that there is a need for ethnic beauty products in New Zealand. AMAKA LTD HAS DEFINITELY MADE IT EASY FOR THE NEW AFRO BUSINESSES SPRINGING UP!

We are now concentrating mainly on distributing our products nationwide through Pharmacies, Beauty Shops and Beauty Salons. Our main goal is to ensure that our high quality products are readily available throughout the country.

Amaka Ltd Distributors is PROUD TO BE THE PIONEER IN THE ETHNIC BEAUTY MARKET in New Zealand. We strive to provide as best as we can, high quality products, service, training and information to people who need us.

IN A NUTSHELL, WHY US?

We pioneered Afro Hair & Beauty Products in NZ since 1993 and so are very passionate about our venture and hence made way for other Afro Hair & Beauty businesses.
We are the only recognised trained Agent for Dark & Lovely USA and other World Class Ethnic Brands and so we can train you and provide you with technical information.
We do not parallel import and so you can trust us to provide you with the BEST
We are the only Company that sells Afro Hair & Beauty Products through selected Pharmacies nation-wide. Most of these Outlets were trained by us and so most trusted.
Our Company sponsored the following ETHNIC BEAUTY PAGEANTS so we have the vision to help our Community.
Miss Africa – 2006
Miss Asia Pacific – 2007
Miss Africa Continental – 2008
Miss Indianz - 2008 & 2009
FREE Black Opal Make-overs at DIWALI – Indian Festival – 2010


We have moved to a big and better location to better serve you. Please come visit. Our SERVICES include: AMAKA VARIETY SHOP

Black Opal Make Up for Dark Skin
Facial Treatments
Eyebrows
Manicure/Pedicure
Cuts, Perms, Colour
African Foods
Braiding
Weave Extensions
Variety of Afro Products and much more.
Gloria Ozumba – Managing Director:

OUR PURPOSE: TO MAKE PEOPLE OF COLOUR – MEN AND WOMEN LOOK THEIR BEST!