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About Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. Story In 1997, Prime opened its doors for the first time on Barkly Street in St. Kilda. The vision of Prime was simple. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grown to become a Melbourne landmark for the style-savvy or for those after a relaxed shopping experience in high quality streetwear. Thirteen years later, Prime has opened doors on Brunswick Street in Fitzroy and a higher-end boutique, Prime BC on Little Collins street in the city to deliver style and service to Melbourne's most discerning. Prime Fitzroy: 234 Brunswick Street Fitzroy VIC 3065 Phone: (03) 94197770 Store Hours: Mon / 12pm - 5pm Tue / 12pm - 5pm Wed / 12pm - 5pm Thu / 12pm - 5pm Fri / 12pm - 5pm Sat / 10am - 5pm Sun / 12pm- 5pm Products Fred Perry Authentic Fred Perry Laurel Wreath Nike Sportswear Naked and Famous Levis Levis Vintage Clothing Ivylee Asics Converse Jack Purcell for Converse Big John X N&F adidas Originals Leftfield adidas X Ransom Nudie Jeans Naked & Famous Vans Vans Vault Wood Wood Clarks Originals Champion Sebago Wolverine Field Notes Fallen Whistles Oakley Frogskins Casio Victorinox
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