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Apple Sydney

  1. Sydney
  2. Sydney Electroni̇cs Store

Reviews, get directions and contact details for Apple Sydney

Apple Sydney
Apple retail store selling iPhones, iPads & more in sleekly designed spaces.
Address: 367 George St, Sydney NSW 2000, Australia
Phone: (02) 8083 9400
State: New South Wales
City: Sydney
Zip Code: 2000


Opening Hours

Monday: 9:00 AM – 8:00 PM
Tuesday: 9:00 AM – 8:00 PM
Wednesday: 9:00 AM – 8:00 PM
Thursday: 9:00 AM – 9:00 PM
Friday: 9:00 AM – 8:00 PM
Saturday: 9:00 AM – 8:00 PM
Sunday: 10:00 AM – 6:00 PM

Update Info
Reviews
I had a very unpleasant experience at the Sydney Apple Store on 29 September 2025 at 7:37 pm.nnI was testing two different models of AirPods, spending about 30 minutes in total to compare sound quality and features. When I started trying the Live Translation feature less than two minutes in, a middle-aged male staff member black hair tied in a small ponytail, riding a scooter inside the store interrupted me in a very rude and unfriendly way.nnHe stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. After that, he continued patrolling the store with sharp, hawk-like eyes, as if looking for the next customer to treat the same way.nnThis behavior was extremely unprofessional and made me feel very uncomfortable. I had originally planned to purchase, but after this experience, I completely lost interest. I walked out with no mood to buy anything at all.nnApple is supposed to be customer-first, but this was disappointing and disrespectful.nnHe stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. This was extremely unprofessional and made me feel very uncomfortable.nnI fully understand demo units are for trial, but I was clearly just starting to test a new feature. Apple is supposed to be customer-first, but this experience was disappointing and disrespectful.
Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home.nnSupport is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic.nnA few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.
I had a very disappointing experience at Apple Sydney. One of the staff members was extremely rude and disrespectful, showing no professionalism or courtesy at all. I was simply asking a normal question but was treated with impatience and arrogance. This kind of behavior is unacceptable and seriously damages Apple’s reputation. I hope the management takes this seriously and improves staff training and customer service quality.
Very accessible with all the transport & walking distance to all eateries and shops too from iconic QVB Queen Victoria Building, Chinatown , Capitol Square Theatre and more…
Very disappointing service. I understand it’s busy with the new phone launch, but the service was poorly managed. Especially the staff member named Luke, who claimed to be the manager — very unprofessional and disorganised.nnEven though I saw plenty of staff free and walking around, he still made us wait, and people who came after us were served first. He was not familiar with the policies, and when I mentioned calling customer service, he even said “what customer service says does not count.”nnThis is completely unacceptable and shows a lack of respect for customers.
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Apple Sydney map

Directions to Apple Sydney with public transportation

Qvb, York St, Stand E 130 meters
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Clarence St at King St 130 meters
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Clarence St at Council Pl 170 meters
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Clarence St Opp Barrack St 190 meters
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Clarence St After Market St 190 meters
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