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Apple Sydney

  1. Sydney
  2. Sydney Electroni̇cs Store

Reviews, get directions and contact details for Apple Sydney

Apple Sydney
Apple retail store selling iPhones, iPads & more in sleekly designed spaces.
Address: 367 George St, Sydney NSW 2000, Australia
Phone: (02) 8083 9400
State: New South Wales
City: Sydney
Zip Code: 2000


Opening Hours

Monday: 9:00 AM – 8:00 PM
Tuesday: 9:00 AM – 8:00 PM
Wednesday: 9:00 AM – 8:00 PM
Thursday: 9:00 AM – 9:00 PM
Friday: 9:00 AM – 8:00 PM
Saturday: 9:00 AM – 8:00 PM
Sunday: 10:00 AM – 6:00 PM

Update Info
Reviews
I bought my Apple Watch Series 10 brand new six months ago and have experienced several issues since then.nn1. The watch shows an incorrect remaining battery percentage, sometimes becoming stuck at a single value such as 1% or 100% for an entire day until the battery completely drains.nn2. At times, the watch fails to turn on and becomes stuck in a loop, repeatedly powering on and off while displaying the Apple logo.nnI dropped my watch off for repair on 2 January and received it back on 10 January. I used it for only three hours before the same issue appeared again. After charging the watch for one hour, the battery level became stuck at 57% and did not increase.nnI will return to the Apple Store on George Street tomorrow within 24 hours of picking up the watch. I expect Apple staff to explain why my watch was sent for repair but not properly repaired.nnI do like Apple products; however, Apple’s Mr Cook values seem to be applied differently depending on individual employees’ understanding.
sam was amazing! she demoed the vision pro with great professionalism. she was super happy and tailored the experience for me. i’ve never experienced customer service as enthusiastic and amazing as sam. she was great at assuring me throughout the demo making sure i was able to use everything correctly. her approach was incredibly kind and supportive. i cannot recommend sam enough she was truly the light of my day.
Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home.nnSupport is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic.nnA few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.
I had a very unpleasant experience at the Sydney Apple Store on 29 September 2025 at 7:37 pm.nnI was testing two different models of AirPods, spending about 30 minutes in total to compare sound quality and features. When I started trying the Live Translation feature less than two minutes in, a middle-aged male staff member black hair tied in a small ponytail, riding a scooter inside the store interrupted me in a very rude and unfriendly way.nnHe stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. After that, he continued patrolling the store with sharp, hawk-like eyes, as if looking for the next customer to treat the same way.nnThis behavior was extremely unprofessional and made me feel very uncomfortable. I had originally planned to purchase, but after this experience, I completely lost interest. I walked out with no mood to buy anything at all.nnApple is supposed to be customer-first, but this was disappointing and disrespectful.nnHe stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. This was extremely unprofessional and made me feel very uncomfortable.nnI fully understand demo units are for trial, but I was clearly just starting to test a new feature. Apple is supposed to be customer-first, but this experience was disappointing and disrespectful.
DO NOT BUY AIRPOD MAX - I only bought these for $899 3 years ago after my AirPods 2 started to have Bluetooth issues 1 side would drop out after 3 seconds so the Genius Bar associate recommended me these as they would not suffer the same Bluetooth issues as its all connected as one headset.nBut no… after dealing with low grade Bluetooth connectivity issues for 2 years and not feeling like going back to be told I would need to pay for a repair way to expensive sorry now the AirPods Max won’t connect to my phone at all. InMistakenly took them into a Genius Bar appointment today and they said they could repair it for … $500!! I said no way I’m not paying that as they are only 3 years old and I was promised they wouldn’t do this by my last Genius Bar appointment 3 years ago and they have. You can see how many articles online stipulate they were aware they were faulty before releasing them. The least they could do is absorb cost of repair or just replace them considering they are $999 now…nLuke the manager of Genius Bar obviously has rehearsed his lines for this problem as it sounded very rehearsed like reading a script or he says this 100s of times a day. In the end he said I was acting “very emotional” after I started to get annoyed that these are the 2nd headphones I’ve had within 5 years that have broken just outside Apples “Warranty” period. He handed me a pamphlet to take legal action via ACCC. They are clearly a faulty product with no other suggestion but to complain to the ACCC which I have done. Luke treated me poorly and provided awful customer service and like I was at fault for not having the product break down in their Apple warranty - 1 year because then they could have done it for free.nPoor customer service - won’t be purchasing Apple products ever again take your money elsewhere.
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Apple Sydney map

Directions to Apple Sydney with public transportation

Qvb, York St, Stand E 130 meters
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Clarence St at King St 130 meters
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Clarence St at Council Pl 170 meters
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Clarence St Opp Barrack St 190 meters
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Clarence St After Market St 190 meters
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