Gem Zoo Jewellery

About

For The Love of Jewellery

Story

After years in the jewellery industry. Jaf found himself bored with the "Jewellery by numbers approach" taken by the majority of jewellers. Jewellery for many has become a numbers game, price point, sales goals, figures, selling a product that ticks all the consumer boxes. How boring !

Its almost as if the passion for jewellery doesn't matter anymore. Sapphires, ruby's, emeralds and diamonds is it. Why is that? When there are so many more stunning gemstones out there that leave the mainstream ones for dead.

Not only that, but design and fun. What happened to that? Its time it made a bit of a comeback. Why not wear something unique and fun, instead of the mass produced same old, that everyone else is wearing. Thats the reason The Tongue was created.