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About Get paid for your opinions! Join in research covering anything from biscuits to wine to insurance and everything in between. Sign up now, wherever you are! Story PFI is a company that co-ordinates research groups around the country. Participants may be asked to give their feedback on a wide range of topics – from chocolate biscuits to banking services. There are no ‘right’ or ‘wrong’ answers – this is just a way of collecting information from different people in different regions. With regards to your personal information, PFI will never give or sell your information to a third party. All our sessions are for research purposes and no one will attempt to sell you anything. The research may be conducted in one of a number of ways – face to face interviews, focus group discussions, an observation of your normal behaviour in store, an online bulletin board where you answer questions online over the course of 3 – 5 days, or a one off 10 minute survey. Involvement in any of our projects is by way of invitation – and it is exactly that. You are not under any obligation to respond or participate. PFI adheres by the Privacy Act and the New Zealand Market Research Society's Code of Professional Behaviour. Information about these codes and about market research companies can be viewed at www.mrsnz.org.nz
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