Edit Business | Uniquely Nelson

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About
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Story
Uniquely Nelson’s primary role is to promote the Nelson Central Business District (CBD) to encourage greater visitation, thereby increasing retail spend into the Nelson economy. Whilst retail remains the key focus, Uniquely Nelson also promotes the diversity of City businesses, services, arts & culture and hospitality.

Uniquely Nelson has identified there are a number of drivers that bring people into the City; everything from employment to shopping, dining, being entertained, doing business and using professional and recreational services.  Our challenge is to continue to encourage multiple reasons to visit the City, thus increasing the amount of time, and the amount of spend, in the City.

On a business to business level, Uniquely Nelson works to develop and maintain close relationships with the significant organisations and key stakeholders influencing the Nelson retail/business environment, and recognizes its role to assist and support these. Uniquely Nelson is the ideal conduit to facilitate communications between the CBD retail/business community and other stakeholders.

Uniquely Nelson has developed a range of communications tools including:

•	Nelson City Guide – 60,000 copies are printed annually and distributed to Nelson City retailers, cafés, bars and other businesses in the City, at Nelson-Tasman i-sites, Nelson City Council and Nelson Airport. It’s also available at numerous accommodation providers, tourist attractions, i-sites and other public amenities throughout New Zealand.
•	Uniquely Nelson website and business directory – www.uniquelynelson.co.nz
•	Online Marketing  - Uniquely Nelson has a comprehensive online marketing campaign in place including Facebook, Twitter and e-newsletters.

Mission
Uniquely Nelson’s strategic Vision Statement is:

Nelson City, the best small City to live, work and play in Australasia.

Uniquely Nelson’s Mission is to:
1.	Develop a marketing strategy that clearly communicates and supports the vision statement;
2.	Develop promotions and activities around the unique offerings of Nelson City, thereby supporting the vision statement;
3.	Encourage visitation for the ‘Nelson City Experience’ – the atmosphere, social cohesion and cultural identity;
4.	Develop and implement an ongoing program of stakeholder engagement that enables the vision to be effectively communicated and shared.  We want to ‘win the hearts and minds’ of the people who influence the City’s cultural, social and business vitality

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