Adrienne Whitewood

About

"Creating an emotional connection to indigenous design" Fashion Designer, Vlogger, Owner of ahu boutique - For more info visit www.adriennewhitewood.com

Story

Inspired by Maori art and culture. Adrienne Whitewood takes traditional concepts and with them invents unique silhouettes exploring fabric manipulation and technology. Her ethos is all about creating wearable clothing for women who want an emotional connection to clothing.

In 2010 She debuted her first collection titled; "Kimihia He Ngaro" (Search for the unseen unobtainable)" at New Zealand Fashion Week.

In early 2011 Adrienne won the supreme title at the Miromoda Fashion awards with her collection "Te Aho Tapu (The sacred thread). Part of her prize package saw her head to Melbourne Fashion week, and mentored by Jack Yan (Editor of Lucire Magazine) who said of Adrienne:

"She has one of the strongest futures out of any of the contestants that have ever entered Miromoda."

Most recently she took home the Cult Couture Award at the Southside Arts Festival and has just released her Spring Summer 2013 Collection.

Adrienne's passion stems from her fascination with Maori art, history and Tikanga, and is greatly inspired by her home town of Rotorua, which has seen her graduate from AUT in 2009 with a Degree in Fashion, she went on to study Nga mahi Whakaairo and Tikanga Maori at Waiariki In Rotorua, she has worked in Maori Tourism for 8 years, and most recently had a contract with the Maori Trustee which helps develop land initiatives for Maori.

She has been described as " a rising talent to watch out for"

Products

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"Adrienne Whitewood Rongowhakaata inspired by Maori art and culture, takes traditional concepts and with them creates unique print on silhouettes, reflecting her love of decorative design - her ethos is all about creating an emotional connection to indigenous design.Māori Fashion Designer - Creating an emotional connection to design through Indigenous Māori print kākahu clothing."